When Rate is Your Only Value Proposition
That’s what happens when rate is your only value proposition…a sales Black Hole!!!
Intentional or not, made me chuckle!!
How funny it is. It’s called selling. It’s called being a valued partner. I love it when the REAL Professionals will be in control again. Because an eighth in rate changes the payment by what?…$10. Get the seller to pay points! Hello!!! Show the value of an ARM. Here’s a clue, it takes 11 years for a 5 yr ARM fully adjusted to break even with a Fixed rate loan. Who the hell has a loan for 11 years??? Sell professionally
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