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When Rate is Your Only Value Proposition

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"When Rate is Your Only Value Proposition"

  1. Mark Cotton says:

    That’s what happens when rate is your only value proposition…a sales Black Hole!!!
    Intentional or not, made me chuckle!!

  2. Scott Johnson says:

    How funny it is. It’s called selling. It’s called being a valued partner. I love it when the REAL Professionals will be in control again. Because an eighth in rate changes the payment by what?…$10. Get the seller to pay points! Hello!!! Show the value of an ARM. Here’s a clue, it takes 11 years for a 5 yr ARM fully adjusted to break even with a Fixed rate loan. Who the hell has a loan for 11 years??? Sell professionally

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