No video today but we still wanted to let you in on something. Millennials. Now before you tune out, listen for just a second. The truth of the matter is they are the biggest group of home buyers right now and will continue to be for a long while.
Here’s the thing. Millennials are “researchers”. More so than any other demographic of people that has ever existed. They research literally everything and if they can’t find what they’re searching for in about 2 seconds they’ll immediately search for it in a different way until they find what they’re looking for.
As much as we’d like to think that millennials ask a friend or a family member for a referral when it comes to shopping for a mortgage, the truth is they don’t. They shop on-line. Millennials like to run their scenarios through pricing engines. They want to put in their data and get their result. Done – Period – End of story. Then, they if they feel they want to continue down the pre-approval path, they want to do as much as possible on-line. This is how they were raised. This what they know. Did I say that they are the biggest group of home buyers we have within our reach right now? Yeah they are.
Listen, if you can’t point a potential home buyer to your website or mobile app where they can put in their data and get an accurate rate quote, and then start the approval process, you’re missing out on huge opportunity. So how do you make sure you can publish a “rate quote widget” that’s accurate with your funding sources and margins? LoanTek.
These guys will totally hook you up start to finish and they’re dirt cheap! They are THE BEST at what they do and we’re not just saying that because they pay us to say it. It’s the freaking truth. Whether you believe us or not, please don’t miss their upcoming webinar where they will lift the hood and show you exactly how they can help you with this critical component of your present and future business. It’s this Thursday. Yes we will record it, but GotoWebinar recordings are a 50/50 shot on working, so we really recommend you register and check it out. You’ll be glad you did.
See ya tomorrow.