“You know, if you are wanting to try it again, we’ve seen a lot of houses sell quickly this year that sat on the market last year. You should give her a call.”
She said, “Honestly, I don’t know if I can go through that again. It was hard.”
That conversation led into her sharing some frustrations she was feeling. She asked why I thought it didn’t sell. I haven’t been inside, so I wasn’t sure offhand. I know she had a ton of showings, so I asked her what the feedback was saying.
“We never got any feedback.”
As an agent, this DRIVES ME INSANE. How hard is it to give a homeowner feedback from a showing? Not only have most companies automated this process using various programs such as Showingtime, but as a human being wouldn’t you care enough to make that a priority; to give your client the common courtesy of letting them know what the strangers in their house thought?
I mean, your seller has spent the day cleaning the house, making arrangements for kids and pets to be gone, and probably eating dinner out all to make this showing possible. And then they never get to hear about how it went or what the buyers thought? Really?
You’ve GOT to be kidding me.
Communication: The number one complaint we get from customers in our industry.
And this is the number one thing you can do to increase business and increase referrals. And it’s the easiest and cheapest thing you can do starting today.
Contact your clients with feedback. Keep them in the loop on progress. Reassure them that you are in control and on top of everything. Ask them if they have any questions. Let them know what the next step is in whatever process you are in- marketing, financing, closing, whatever.
It’s not hard. A text or non-automated email is better than nothing. A phone call is ideal. Stop leaving your clients hanging out there wondering what is going on. Forcing them to guess will never work in your favor.
Communicate. It will make you look better and make the industry as a whole look better.
So just do it.
Let your competition do it. And we’ll be sure to thank you when we take your client and all their future referrals, too.
Amy Gilpin, Associate Broker, Manager, ABR, SRES.
Fifteen years of helping clients. Seven years of helping agents. All for this crazy thing we call real estate.
Production Realty 517-879-4141 Jackson, MI Amy@ProductionRealty.com